PIA is offering a 25% discount on all local flights booked within the three days of Eid. This offer is only valid on domestic flights from 27th June 2017 to 29th June 2017.
Pakistan International Airlines has seen glorious days as well as bad days during its service. In order to regain the global market threshold and to attract traffic all over the country, PIA is offering a decent 25% off on all flights booked within the 3 days of Eid. Speaking with Express Tribune, PIA spokesperson Mashood Tajwar quoted:
“The airline has already started booking tickets for Eid days.”
PIA has 50% shares in the domestic market, while the rest 50% is shared by “AirBlue” and “Shaheen Air” both of which are privately owned. To further dominate the domestic market and build a wider clientele, PIA has made the tickets cheaper. PIA’s spokesperson also concluded that this act is aimed at increasing traffic. Despite a dominant hold of shares in the domestic market, PIA has encountered a drop in its market shares recently. However, the national carrier claims that the airline is getting a hold of both domestic and international market and may very soon reach the same level it was at back in the days.
Losses of PIA
According to PIA, the cause of loss is due to government’s open skies policy that affects the national airlines drastically. Moreover, the heavy participation of UAE airlines in international routes is also challenging for PIA. According to PIA, Karachi to UK/USA flights are making up the loss as compared to Lahore-Islamabad flights to UK/Canada are performing comfortably well. PIA lost about 20.7 billion rupees on both domestic and international flights in the first half of 2016 as compared to the 12.76 billion rupees loss in 2015.
Tackling The Loss
In order to regain influence domestically as well as globally, PIA is revamping its business strategy. According to the new strategy, PIA will lessen the flights flying to destinations that make up the losses for the airlines. PIA is planning to operate from a single airport on these loss-making international flights rather than multiple airports.