“There hasn’t been successful Pakistani films 2017 so far in this year,” said Cinepax General Manager Marketing Mohsin Yaseen talking to Express Tribune about the net growth of Pakistani Films. “Thora Jee le and Whistle didn’t do anything. Raasta, as everyone knows, bombed as well. Balu Mahi was a visually better film but it didn’t work either. Chalay Thay Saath is also doing just okay.”
However, Atrium Cinemas managing director Nadeem Mandviwalla did not seem to agree to this as he stated “Things haven’t changed much business-wise from last year. The ban took such a toll on cinemas that we have yet to recover.”
Is there any hope for Pakistani films 2017?
The general manager of Super Cinema noted that we were currently going through a transition phase. “It’s not a revolution; it’s an evolution in process. We should encourage new writers and storytellers, who would tell great stories, keeping in mind and remaining within our social fiber.” When writers deliver good script, Pakistani films 2017 will definitely do better business.
Though the first 4 months of 2017 have been somehow rough for the exhibitors, yet they still have high hopes in upcoming mega-budgeted movies like Yalghar, Mehrunisa V Lub You and Verna. These Pakistani films 2017 will give a new hope to distributors.
Though ‘Balu Mahi’ failed to grasp a good deal of business for the exhibitors but the charm of Osman Khalid still attracted the audience. The alluring actress Syra Sheroz was the ‘magnetism’ force in Chalay Thay Saath. Owing to her alone, the movie succeeded in getting the audience.
Since the ban on Bollywood, Pakistani movies are gaining the attention of the audience gradually. The ban has proved to be a blessing in disguise for Pakistani Entertainment Industry. Well, there is no reason to be disappointed in Pakistani Films the other half of 2017 is yet to come with mega-budgeted films like Yalghar which hopefully will catch the attention of the public. Let’s hope Pakistani films 2017 bring people back to cinemas.