Folk music seemed to be dying in Pakistan until a program called 'Coke Studio' brought about a revival of folk music in Pakistan. Not only did the program introduce the urban audiences with a fusion of conventional rock with the folk songs, it also made them familiar with different folk artists who get ignored by the commercial media otherwise. Sanam Marvi has been one of the talented folk artists who was brought into the limelight by Coke Studio and once she started singing, everyone knew why.
Belonging to the city of Hyderabad, Sanam has sung songs in Urdu, Sindhi and Punjabi. She got her exposure to Sufi music at a very early stage in her life when she used to accompany her father to Sufi shrines. Later on, she also got classical training, which added strength and diversity to her voice. Not many people know that her debut on TV was with a program called 'Virsa Heritage', which aired on Pakistan Television (PTV).
However, her claim to fame has been 'Coke Studio', which made her rise to fame. She made her first appearance in the third season of the show with the songs 'Pritam', 'Manzil-e-Sufi' and sang a duet with Amanat Ali on the song 'Haq Maujood'. In the fourth season, she has participated in the first episode so far singing the song 'Sighra Aaween Sanwal Yaar', written by classic Sufi poet Sachal Sarmast.