Pakistan Television (PTV) has always been known for producing its own signature music programs, composing its own tunes and introducing a number of newcomers in the field of singing as well as music composition. However, just getting the song sung is not enough as it needs to be presented to the audiences as well. This is where the role of a music video director comes in. Aiza Irfan is a name that has been well known for its association with music videos as well as different music programs.
Aiza has been well known for producing and directing a number of national songs for PTV such as 'Aye Meray Watan Tez Qadam Ho' (2008) and a cricket-themed song 'Kya Khail Tumhara Tha' (2009). She also directed the PTV theme song in the year 2009.
With her interest in music, she directed folk a music travelogue called 'Gaa Meray Munwa' (2008). From here, she made a move towards drama direction and directed well known dramas like 'Sarey Gamay' (2009) and police drama 'Roger' (2010). She also directed the labor day special drama 'Mazdoor Nahi Majboor' (2011).