Thirty-one year old Sarmad Sultan Khoosat is probably better known as his once-onscreen alter ego 'Cheeku'. Considering his family background, Sarmad's entrance into show business did not come as a surprise to anyone. His father Irfan Khoosat is best known for his role of the 'Direct Hawaldaar' in Andhera Ujala, an epic play presented by the Pakistan Television (PTV) during the eighties. Sarmad's grandfather, Sultan Khoosat, was popular for his role of 'Imam Din' for a radio show aired during the fifties.
As a newcomer, Sarmad's first television play was 'Wrong Number', a comedy play directed by Jawad Bashir in 1998. However, it was his role as 'Cheeku' on the popular comedy series 'Shashlik' that proved to be his claim to fame in the early days. While working on 'Shashlik', Sarmad assisted Jawad Bashir in the direction and later on directed the series independently.
From here on, his potential as director made him want to do more and in 2007, he launched his directorial debut with a drama serial called 'Piya Naam Ka Diya', which was based on a novel of the same name by Bano Qudsia. In early 2010, his drama 'Kalmoohi' went on air on PTV and earned critical acclaim.
Sarmad also directed a series of short plays under the name of 'Tamasha Ghar', which was produced by his father's production company. Through his dramas, Sarmad not only tried to entertain people but also tackled serious social issues prevalent in the society.
Expanding his horizons, Sarmad also tried his hand at scriptwriting and is said to have written a movie titled 'Ajnabee Shehr Mein', to be directed by Saqib Malik. Along with his activities in the show business, Sarmad has also been teaching at two of the most renowned art schools in Lahore, namely Kinnaird College and Oriental College of Arts, where he teaches a course on filmmaking.