Sajjad Gul has to be one of the biggest media personalities in Pakistan. He is the youngest of three famous brothers, Riaz and Shahzad, who own the Evernew Studios in Multan. Sajjad himself owns the popular film production house, Evernew Studios in Lahore. At present, Sajjad manages 8 different companies.
These include Evernew Pictures, Evernew Studios and Sajjjad is also going to start another company, Evernew Music very soon. As a producer, he has produced several hits such as International Guerillay and No Paisa No Problem. Currently regarded as one of the richest men to be involved in the media. Sajjad's production house is set to increase in size as he has stated they would be releasing new drama serials very soon. Most of his dramas are aired on GEO TV, while he is also set to work with HUM TV as well.