Obaidullah Baig is one of the most respected and well known scholars of Pakistan. He has also proven himself as a seasoned writer, columnist and media personality who has been a prominent face on different quiz programs on TV. He first came to be known as a TV personality during the 1970s when he and Iftikhar Arif teamed up and participated in the popular general knowledge program 'Kasauti', which was hosted by Quresh Pur.
The program was revived during the mid 1990s when a program called 'That's It' was aired from the former channel STN. The program was hosted by Quraish Pur again and was based on the same pattern as 'Kasauti', However, this time Obaid's partner was Ghazi Salahuddin. After the channel was shut down, the program got shelved and remained so for a few years.
In mid 2000s, the program was revived again by the name of 'Kasauti Mastermind'. All the participants and the format remained the same. For his scholarly contributions and efforts made in the realm of media, Obaid was awarded the President's Pride of Performance in the year 2008.