Asif Ali Pota is mainly an investigative journalist. He is also an analyst, and is best known for his associations with ATV channel. He is a drama director and a producer, and all of his work mainly airs for ATV. Asif Ali Pota works as a journalist for Jang Group. He is married to Naheed Akhtar, who was a very famous Pakistani singer in her prime. Asif married Naheed in the 1980's.
Asif is very popular in both the electronic and print media, and has done several pieces in the Pakistani Herald as well. He has also produced famous dramas such as Kapra and Salina. Asif also used to write a column for Dawn, and received appreciation from a lot of readers. Apart from that, Asif has also received several awards for his publications. He can easily be regarded as one of the key contributors to the success of the Pakistani print media.