Madiha Iftikhar is a Pakistani model and television actress. Madiha ventured in to acting at the tender age of just 17, making her debut in Partition Aik Safar, which is still considered to be one of the most highly budgeted dramas to have ever been produced in Pakistan.
At present, she is the brand ambassador for Olivia Whitening Cream. Her other notable performances include Kaisa Yeh Junoon, Pappu, Andata, Mann Se Poocho, Sarkar Sahab, Dil Dard Dhuan, Ishq Ki Inteha, Tujh Pe Qurban and Sarkar Sahab. Madiha is currently single, and resides in Karachi, Pakistan. She is the daughter of Iftikhar Ahmed and Rehana Iftikhar, popular media personalities in Pakistan during their time. She is currently working on several different projects with two private channels, HUM and ARY, while she has also signed a drama serial with GEO.