Just after the success of Humsafar on Hum TV, Fawad Khan, Mahira Khan and Sarmat Khoosat turned out to be the most wanted celebrities by the channels, producers and audience. Mahira Khan got her hands on Shehre-Zaat and Fawad Khan's luck wasn't as good as hers, as he landed up doing Ashk for GEO TV. Drama serial Ashk is written by Zafar Mairaj and was directed by Sarmad Khoosat. It was a 'Abdullah Kadwani and Humayun Saeed' production and despite of an amazing combination of Fawad Khan and Sarmat Khoosat, the drama didn't survive in good lists.
The drama revolves around three characters Rohail (Fawad Khan), Mehru (Resham) and Zaibu (Neelum Munir). Mehru and Zaibu are sisters who are living with their father in a small town of Pakistan. Rohail, the son of their father's sister, enjoys an elite life in Turkey. Due to his uncle's illness, Rohail visits their house in Pakistan where he lands up in a difficult situation when his mother asks him to marry Mehru, the elder niece of her. Rohail, proving himself as an obedient son accepts this relationship open-heartedly but his happiness shortly reaches its end when Mehru tells him that she loves Bilal and do not want to marry him. She wanted Rohail to reject the proposal but he tells their parents that he wants to marry Zaibu and not Mehru. Zaibu, who previously loved her Rohail Brother starts hating him as according to her it was Rohail who rejected her sister.
She marries him but makes his life a living hell by not giving him a place of a husband, though Rohail proves himself to be lovable, dutiful and humble towards her. He really adores her but she keeps taunting him and Rohail gulps in everything till he is really fed up of it and leaves home.
Zaibu finds out the truth when she gets back to Pakistan alone to attend Mehru's marriage and finds the truth. Her heart aches for Rohail who was now all gone with his friend Madiha to get some relief. It is then a journey of how she saves her already doom marital relation and finally the two lands up together hoping for a better future.
Although Ashk enjoyed a decent audience in its first two episodes, the rate drastically fall later onwards where people found some success ingredients missing.