Dumpukht - Aatish-e-Ishq airs on APlus. The story is based on the traditions and culture practiced in Pakistani villages. It depicts how the typical thinking is affecting the lives of those who have nowhere to go but in these villages among the orthodox people. Dumpukht - Aatish-e-Ishq revolves around an influential figure of the area, called peer sahib. Peer sahib has a lot of followers called murshid, the female lead being one of them. Dumpukht - Aatish-e-Ishq shows how such people influence the lives of those who listen to them. It is an attempt to seek answer whether or not such cultures should be promoted.