The story of the serial is focused on a middle class family of four daughters including Ayesha Khan, Tooba Siddiqui , Sadia Sheikh, and Tehreem. The family is in serious crisis after the retirement of father who is supporting the family alone. The oldest daughter is Rubab who is trying to grab a contract to produce her TV serial. Mahjaz is a poet who is involved in Rubab, but then they break up due to some concerns. Sahbah, who is twin of Rubab, is also interested in Mahjaz. The third sister, Nuri wants to become a top model of the industry.